Loft-y (adjective)
Of imposing height; Impressive; Eminent; Exalted in rank, dignity, and character;
Elevated in style, tone, and sentiment; Superior in manner.
EST. 2014
MANAGEMENT
WE INVEST
Our decades of experience and proven investment and acquisition strategies meet the growth needs of our investors.
WE DEVELOP
Whether new construction, renovation or conversion, we bring hands-on experience to multifamily, build-to-rent and mixed-use projects.
WE MANAGE
With a keen owner’s eye and decades of experience, we have a proven track record of success in managing a range of residential and mixed-use communities.
Experience The Lofty Difference
Lofty Asset Management was founded in 2014 by Lisa A. Massis, a native of Jacksonville Florida and an accomplished Property Manager. Throughout her career, Lisa has worked with both local and national Management and Investment firms across the U.S., covering nearly every type of multi-family assets, from single community new construction to regional multi-community value-add repositions.
Through her vast experiences, Lisa understands success in Property & Asset Management is a direct result of building relationships and aligning opportunities to the best person(s) for that role or responsibility. Creative solutions emerge from well-built teams, leveraging both relationships and resources.
We recognize that every team member, vendor, decision, expense, and resident play a role in the overall success of a community. Our greatest strength lies in the team’s we build—their diverse backgrounds, personalities, and skill sets empower us to meet challenges head-on, uncover key insights, and craft smart solutions that align with both the short- and long-term goals of each asset.
We Do Our Homework
Vast Regional Market expertise, understanding of historical trends, able to forecast market fluctuations.
Pre-Asset Evaluation and Due Diligence are the cornerstones of our process—this is where we assess each community’s physical condition and market potential then begin to chart the path forward. Good data in, good data out. Evaluating an asset is as much about understanding physical conditions as it is about analyzing market dynamics and revenue potential. One cannot succeed without the other—and both require foresight, preparation, and precision.
In our first few years Lofty went to work evaluating 40-60 deals a year, with a dozen getting to due diligence and three-quarters of those closing. With every deal, we refined and enhanced our Due Diligence process. Once a deal closes, capital deployment begins—an entirely new challenge requiring precise alignment of scopes, contracts, logistics, and standards.
It’s Competitive Out There
We run it, like we own it! We are dependent upon the assets so we own the result.
A healthy market properly played will drive income, but the real advantage lies in understanding when and how to deploy those funds. Strategic planning that advances the investment goals, while balancing current and future capital needs. If we fail to realize and fund capital needs, we fail.
Every Deal is a BIG Deal
We are able to provide a personalized, catered service developed upon investment goals.
Lofty conducts monthly audits of each community, assessing both physical conditions and administrative performance. These evaluations are directly tied to on-site team bonuses, aligning individual motivation with collective goals. We believe success or failure is rarely the result of a single decision. It’s the outcome of countless choices made daily by every team member, each one shaping the resident experience and the investment’s performance. But it all starts with a clear plan and strong leadership to guide the course.
Maximize Hustle, Minimize Waste
Extensive Lease-Up & Renovation aptitude, experience and sustained success
To meet capital schedules on time and within budget, Lofty negotiates with smaller, reputable service providers, with healthy companies that maintain low overhead but cannot afford the cash-flow delays of multi-family. Lofty ensures a thirty-day net payment cycle on all services and leverages the property’s supply accounts to furnish materials to lighten the financial burden on the vendor, who in return provides a thirty-plus percent discount on a labor-only contract. Consistently driving significant savings across multiple capital lines is well worth the effort. It’s one of the core reasons Lofty stands out as an industry leader in capital deployment.
We Get Results
Lofty has the proven ability to improve results and exceed expectation through precise developed strategies.
We take great pride in the responsibility entrusted to us and we respect that we’re measured by our results. One manager can harm or heal a community. One management company can make or break an asset.
